The role of evaluation: Selling an intervention in a marketplace of interventions

November 14, 2019 @ 11:00 am – 12:00 pm
Samantha Sandassie (AGE-WELL)

Speaker: Daniel Dutton, PhD, Assistant Professor, Faculty of Medicine, Dalhousie University

Canadian governments are being faced with a confluence of complex social, economic, cultural, and political challenges, especially in relation to our aging population. They are also being presented with a multiplicity of potential solutions in a context of continued fiscal restraint. Making informed decisions regarding the best possible option for their jurisdiction involves considerations such as cultural appropriateness, public perception, resource management, and most importantly, cost and potential cost-savings. Researchers seeking to leverage their work to inform public policy need to do more than demonstrate that their interventions work—they must be able to explain what challenge their work will able to solve, how their findings are best placed to meet the needs of the target population, and what the potential return on investment will be for government.

In this webinar, we will explore the concepts of economic narratives and their relevance to policy recommendations. More specifically, we will delve into the basics of the concept of intervention evaluation, which build to the Social Return on Investment economic model, and discuss the importance of structuring appropriate cost-benefit arguments in the context of research seeking to influence policy.


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